A Message from Our CEO – October 2024

“Be the weird you want to see in the world”

– Wein Benlick

Not much phases me. Weird stuff comes across my desk daily. This week I learned that employees now prize benefits over pay bumps. OK, I get that. Health insurance and retirement benefits are an imperative for employees today—the meat and potatoes (and falafels) of work, if you will.  But then we have paid time off for dating (i.e—“Tinder leave”), pet insurance, and diaper and wipes allowance. Oh, wow. That’s new. 

The vast array of benefits offered by creative employers is propagating, and increasingly meeting people where they are. Direct hit. This trend may have staying power—moving away from the one-size-fits-all benefits to a more personalized approach. This seems to be exactly what they want. In moments like this I think of Walt Disney, the greatest marketer of all time who said, “Find out what people want and give it to them.” So, start opening your Tinder accounts and stock up on baby wipes. 

Now to corporate girlies. This is a new term used by 20-somethings corporate employees on TikTok of any gender that boast about the perks of their cubicle culture. There is a renewed appreciation for the stability of a good job at a reputable employer. Much of this has to do with the job market and relative “buyers market” where positions can easily be replaced. But there is something about the comfort of stability in a shifting, unstable world that attracts young employees to the workplace today. So, humdrum is the new wild ride. Gen Z is staying at their jobs 18% longer than Millennials did for their first 7-years on the job. We’ll take the wins where we can.

Do. What. Works.

Warren