Tapping the Potential of America’s Youth
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Second-Wave Millennials
This book is a must-read for all leaders who want to foster a more productive, rewarding, and harmonious work environment that is good for all generations. It explains the root causes of our differences and puts to rest often-repeated myths about generational behaviors.
-George Borst, CEO, Toyota Financial Services (retired), Board of Trustees, PIMCO
One of the top reasons Millennials leave jobs is due to poor management. Millennials choose to work for and stay with “employers whose values reflect their own.” They place a higher emphasis on purpose as opposed to growth or profits. The three best ways for companies to provide a sense of long-term loyalty are identifying, understanding, and aligning with their values; supporting Millennials’ ambitions and professional development, and having a mentor. Additionally, the strongest ways to attract—and keep—the best working Millennials include a simple and sophisticated digital presence, and promoting a company climate that is positive and team-oriented.
Second-Wave Millennials reveals:
Five ways to craft an ideal workplace for all generations
The seven primary traits of Millennials
Four lifestyle themes that make up the core of a Millennial’s identity
About The Author
Warren Wright
Warren Wright is Founder and CEO of Second Wave Learning, a training and talent development firm that helps companies attract and retain Second-Wave Millennials. Their signature program, Slay the Job®, teaches soft skills, emotional intelligence, and generational collaboration in order to create more intention and awareness among all employees. He keynotes frequently at conferences, corporate events and companies about the impact of generations in the workplace and society at large. Warren is a First-Wave GenXer, and has worked as a salesperson, manager, and executive in radio and TV, survey research, strategic consulting, and leadership development, as well as several start-ups. He lives in Northern Virginia with his wife, and has two First-Wave Millennials.
Values Cards
Second Wave Learning's Values Cards help your team understand their own personal core values as well as those of their teammates. When ordering, decide how many full sets of Values Cards you'd like, fill out the Quantity, and then choose the according Price by Quantity from among the following options:
Order 1 to 25 sets of Values Cards for $35 per set
Order 26 to 50 sets of Values Cards for $30 per set
Order 51 to 100 sets of Values Cards for $25 per set
Order 101 or more sets of Values Cards for $20 per set
Research
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Generational Check-in: Survey on Remote Working
In April 2020, Second Wave Learning conducted a national survey of full-time workers across generations to find out how they feel about remote working and how they react differently to the new reality.
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Generational Check-in: Results of a Generational Focus Group on the COVID-19 Crisis
During the beginning months of the COVID-19 crisis, Second Wave Learning held “Generational Check-In” video calls to determine how the crisis was affecting the generations differently.
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An Introduction to Second-Wave Millennials
Interested in learning more about Second-Wave Millennials, also commonly known as Generation Z? Read this white paper on who they are and what traits differentiate them from older Millennials and other generations.
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Today’s Building Blocks for Employee Engagement
Based on global research conducted in 2021-2022, we have formulated a new framework to help leaders clarify what employees want most in their work. We consider these to be the building blocks of employee engagement.
Praise for Second-Wave Millennials
This concise and timely book is a roadmap for creating workplaces... where employees of every age thrive, and in thriving drive productivity and innovation.
-Liz Fuchs, Director of HR, Association for Talent Development
This book is a must-read for all leaders who want to foster a more... productive, rewarding, and harmonious work environment that is good for all generations. and the instructors were super knowledgeable...
-George Borst, CEO, Toyota Financial Services (Retd), Board of Trustees, PIMCO
A brilliant approach to understanding generations in the... workplace, and how they can collaborate more effectively.
-Andrea Garabedian, VP, Sales Marketing, Twitch